When you hear the term “Search Engine Optimization”, what comes to your mind? If you are like most, you imagine pages that have tons of white space with a few ads on top – and that is all there is to Search Engine Optimization. But, that is just half of it! Search Engine Optimization is not about white spaces and just has ads up top. It is much deeper than that.
Search Engine Optimization is the process of adding content onto your website that has the chance to increase your website’s relevance to its users and search engines in general, in other words, it helps your website to show up higher in organic search results. What does this mean? Well, it means that people are searching out information on the Internet and your website pops up higher in these search results. This is called Search Engine Optimization.
The next way to look at the difference between Search Engine Optimization and Search Engine Marketing is Pay-Per-Click. Pay-Per-Click is essentially how you get your traffic. Search Engine Optimization is not about increasing your organic search engine results, but increasing your website traffic. With SEO, you want to get people to click on your organic search engine results and then your Pay-Per-Click campaigns are used to get people to click on those PPC ads.
So, what if you just had a PPC campaign without Search Engine Optimization?
Would your campaign be as successful as a PPC campaign with Search Engine Optimization? Well, the answer is no. If you had a PPC campaign with SEO in place, then you probably would have a much better chance of getting some good organic search results and that would give you a high position in the search results for that keyword phrase.
Pay-per-click is also great because it makes your business more responsive to the needs of customers. Say you run an online business and you wanted to increase your sales. You could go into a PPC campaign with Search Engine Optimization in place and also go with organic search engines. However, if you did that you will not be responsive to what customers are searching for, but you will only pay when someone actually clicks on your ad and visits your website.
Search Engine Optimization campaigns with organic search engines give you a much better ROI.
With SEO, if a customer types in a word that you have keyword ads for, and your ads show up high in the search engines, then you will get traffic. It’s that simple. However, this is much better than paying for clicks to your website. Organic PPC advertising will convert traffic into paying customers who will then pay you.
There are plenty of online marketing companies that can help you get those PPC ads on Google and Yahoo and other places. But you need to do your homework. There are many scams online and you don’t want to be a victim. Search Engine Optimization is an essential part of online marketing, and you should definitely include it in your online marketing strategy. The most successful Internet marketers are those who use Search Engine Optimization to get their campaigns up and running.
Remember when you’re looking for an affordable way to boost your PPC advertising revenue, organic search marketing should be a consideration. It will not give you instant results like Pay-per-click, but you’ll be able to grow your profits over time.
- Organic PPC ads with search adsense work great for bringing in traffic, and you won’t have to be bothered with all of the paid advertising.
- Organic PPC ads work great because they cost less per click than other pay-per-click campaigns, and the clicks are relevant, which means more people will click on them.
- If you really want to start making money online, search marketing is a great way to boost your bottom line.