Search engine optimization (SEO), also known as search engine marketing, is the act of enhancing the volume and quality of site traffic from search engines to a specific site or web page. Unpaid traffic can also come from several other types of search queries, such as image search, video search, social bookmarking, news search, and industry-related vertical search engines such as Yahoo! and Google. The term “SEO” is usually associated with on-page factors such as keyword-optimized content and HTML structure, while “web design & development” is usually related to off-page factors such as link building, content optimization, and Pay per Click (PPC) marketing.
In SEO, one of the important steps is to optimize the content of your site for popular search terms, such as “auto” and “free.” The most popular keywords used by customers are generally chosen because they have high search volume with relatively low competition. Keywords, therefore, are important in SEO to attract more traffic and ensure you’re visible to potential customers.
To create SEO-friendly pages, web developers make use of several tools such as Meta tags, keywords archives, and keyword density checkers. In addition, they employ strategies like the inclusion of meta tags, keywords in headers and alt tags, use of descriptive keywords and alternate texts and so on. Aside from that, they also make use of keywords in titles, keywords in content, and URLs, use of reciprocal linking schemes and ALT tags. To make your web pages SEO friendly, you also need to check the availability of HTML validation and to use standard HTML coding.
Another important strategy in SEO is the use of meta-tags.
A meta tag is an HTML code placed right next to the resource name, which gives details about the specific attributes of the page. For example, the meta tag for a website could say, “category: articles” or “keywords: article.” In addition to that, keywords appear frequently in the titles, URLs, and other tags, which can make your site more accessible to search engine results.
Apart from that, you can also make your website more SEO-friendly by optimizing its content, structure, and keywords. You may do so by using SEO friendly navigation. SEO friendly navigation ensures that the user will have a simple time navigating to pages on your site. For instance, instead of linking to the bottom of each page in a traditional website design, you can link to the homepage instead. In addition to that, consider changing the content of pages to make it SEO-friendly. Moreover, when creating a new page, consider using different keywords.
When it comes to search engine optimization and link building,
it is important to consider your competitors’ strategies. This is where the work starts. If you are not competitive with your competition, then you have a very tough job ahead of you. However, if you want to rank better than your competitors, you have to do your homework and study their strategies. For this purpose, you need to conduct keyword research, identify your target audience, determine what keywords and keyword phrases your competitors are using, create relevant content, and to start building links.
Meta descriptions, headers, and title tags are some of the things that you should consider when doing SEO. Keyword research shows that most people are not aware of the importance of meta-descriptions. It is vital for your website to include a Meta description that describes the nature of your website, what it is about, and how it can benefit users. For search engine rankings, ensure that you provide good keywords and keyword phrases.
- The third thing that makes sense when it comes to SEO is the use of unique, one-way links.
- These are the links that do not point to any other website. Most web masters utilize non-unique linking to increase page rankings.
- However, unique links give better results in search engines because they are closer to the target; they are also more likely to be visited.